Standards, content falling into place for mobile TV
November 15th, 2009 Ceasar
MobileTV is slowly gripping the world because of its obvious advertising advantages. MobileTV could have 210 million viewers and global earnings of $11.7 billion by 2011. But while transforming promise to profit is acknowledged to be a challenge, the service characteristics of personalization and convenience, driven by video convergence and supported by original value-added products, can create the compelling experience that’s imperative to switch on and retain a loyal audience for mobile TV. The fundamental building blocks for mobile TV — standards and content — are falling into place.
The industry is making progress on infrastructure interoperability and content management. Within the next 12 to 18 months, mobile TV handsets will be available that aggregate content from different technologies (such as 3GPP Multimedia and DVB-H systems) and across service provider networks.